Hey there! I’m Charlie Mills, the founder of Trace Socials, and I started this agency with a simple mission: to make digital marketing easier to understand for everyone. Marketing can feel like a maze of algorithms, strategies, and endless technical jargon—but it doesn’t have to be. I know how overwhelming digital marketing can feel, and I’m here to take that stress off your shoulders so you can focus on what you do best—running your business.

My Journey into Digital Marketing

My path to digital marketing wasn’t a straight one. I originally trained and qualified as a chef, dreaming of owning my own restaurant. But after years in kitchens, I realized the demanding work-life balance wasn’t for me. Yet, that drive to run my own business never left.

Then came 2020 and the COVID-19 lockdown. As a workaholic, I struggled with being stuck at home, so I threw myself into online courses and self-learning. That’s when I found digital marketing—and I’ve been hooked ever since. The complexity, the vastness, the ever-evolving nature of the industry—it all fascinated me.

By September 9, 2023, I had created my first business plan, logo, and brand name. And that’s how Trace Socials was born.

Why Work With Me?

I know I’m a fresh face in the industry, and I understand that might make some hesitant. But here’s the thing—every project I take on right now is my reputation in the making. I have everything to prove and everything to lose, which is why I pour my full dedication, energy, and expertise into every single client.

I hold a certification in Digital Marketing from the Digital Marketing Institute (DMI), along with certifications in business management, budgeting, and advertising. I stay on top of every new algorithm update, industry shift, and marketing trend to ensure my clients get the best possible strategies.

My Values & Approach

At Trace Socials, we believe in:

Transparency – No confusing jargon, no hidden tactics. Just honest, straightforward marketing.
Simplicity – Digital marketing can be overwhelming, so I make it easy for you to understand.
Data-Driven Results – Every strategy I implement is backed by data, not guesswork.

Beyond Work

When I’m not deep in analytics, SEO strategies, or ad campaigns, you’ll probably find me running, learning new languages, or cooking (though now just for fun instead of professionally!).

Let’s build something great together! If you’re ready to grow your business online, I’d love to chat.