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What is Local SEO and What Does It Do?

Local SEO is the practice of optimizing your online presence to rank higher in local search results, making it easier for people in your area to find your business. Whether customers are searching for services like “plumbers near me” or “best cafes in Cornwall,” local SEO ensures your business shows up when it matters most.

By optimizing for local search terms and building strong, consistent local listings (like Google Business Profile), Local SEO helps increase visibility in specific geographic areas. It also builds trust within your community by promoting local reviews and engagement.

In simple terms, Local SEO makes it possible for local customers to find your business online, ensuring that you’re easily discoverable when they need your products or services.

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Target Specific Areas

Local SEO allows you to target specific geographical areas, connecting your business with nearby customers actively searching for your services.

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Increase Foot Traffic

Brick-and-mortar stores thrive by leveraging tools like Google Business Profile, map listings, and optimized keywords to increase visibility and foot traffic.

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Empowering Local Business

Local SEO helps small businesses thrive by boosting visibility, building trust, and connecting them with local customers at the perfect moment.

Why Do You Need Local SEO?

  • 76% of people who search for something nearby visit a business within a day. This shows how critical it is to rank well in local searches for driving foot traffic.

  • 28% of local searches result in a purchase. This conversion rate is significantly higher than non-local searches, meaning local SEO can directly boost sales.

  • Google Business Profile (GBP) is responsible for 70% of consumer interactions with local businesses. An optimized GBP can help businesses capture more leads and engagement.

  • Local search drives 50% of mobile users to visit stores within 24 hours. Mobile optimization is essential for businesses looking to convert online searches into offline sales.

  • 88% of consumers trust online reviews as much as personal recommendations. Managing reviews and maintaining a strong online reputation are key factors in local SEO success.

  • The "near me" search trend has grown by over 500% in recent years. This massive growth highlights the increasing importance of optimizing for location-based keywords and intent.

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The Most Common Local SEO Mistakes, and How We Fix Them.

Ignoring Google Business Profile (GBP) Optimization

The Mistake: Many businesses set up a GBP listing but leave it incomplete or outdated, missing out on valuable search visibility.


How We Fix It: We fully optimize your GBP by updating business details, selecting relevant categories, adding high-quality images, and ensuring NAP (Name, Address, Phone Number) consistency across the web.

Inconsistent Business Information Across Listings

The Mistake: Having different addresses, phone numbers, or business names across directories confuses both Google and potential customers.


How We Fix It: We conduct a full audit of online citations and correct any inconsistencies to improve search rankings and local credibility.

Not Leveraging Local Reviews

The Mistake: Businesses overlook the importance of reviews, leading to lower trust and ranking.


How We Fix It: We implement a strategy to encourage positive reviews, manage responses, and highlight testimonials to build trust and boost rankings.

Failing to Optimize for Local Keywords

The Mistake: Many businesses focus on broad industry keywords instead of location-specific terms, making it harder to attract nearby customers.


How We Fix It: We research and target high-intent local keywords, incorporating them into website content, meta descriptions, and GBP listings to ensure your business ranks for searches in your area.

Not Quite What You're After?

Not a local business? Maybe you run an online store or need a broader organic SEO strategy. Whatever your goals, we’ve got the right solution. Explore our Organic SEO and Ecommerce SEO services below to find the best fit for your business!

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